On-demand webinar featuring Walmart Marketplace
How the smart sellers win on Walmart
For Amazon sellers moving into Walmart, and Walmart sellers stuck outside the Buy Box. Walmart's Mikey Canihan and Jordan Schanzer explain how the Buy Box is scored, and how one seller grew Walmart to 50% of sales.
- Jordan SchanzerCEO, Flashpricer
- Mikey CanihanWalmart Marketplace
Straight-from-Walmart advice on winning the Buy Box
Why copy-paste repricing strategies stall on Walmart
Amazon has a customer blind spot
13% of Walmart shoppers never cross-shop on Amazon. They open the Walmart app and stay there. If you're not live on Walmart when they search, that sale goes to a competitor every time.
How the Buy Box is actually scored
Mikey runs through the inputs Walmart weighs: listing quality score, price competitiveness, and shipping speed. Jordan weighs in on which one is the fastest lever to pull.
Better pricing doesn't always mean lower
How Flashpricer sets strategies for WFS, seller-fulfilled, and Walmart 1P competitors, auto-calculates WFS and referral fees, and can even raise your price after you've won the Buy Box.
The WFS and shipping speed math
Items in WFS see ~50% higher GMV on average at ~15% lower cost than seller-fulfilled items. Plus the simplified shipping setting that boosts sales ~10%, and when to flip a new listing to WFS.
Walmart advice, straight from the source
Learn why smarter pricing is the best way to win the Walmart Buy Box
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Every plan pushes price changes in under 30 seconds. No speed tiers, no upsell to go faster.
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Book a call and a repricing expert will build your first strategies with you. Most sellers are live in about 15 minutes.
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