Cross-marketplace price sync
Sync prices across Amazon and Walmart
- Amazon → Walmart or Walmart → Amazon
- Price off the Buy Box, first-party, or lowest offer
- Adjust by $ or %, or fall back to a reference price
- Min and max guardrails on every listing
- Never pushes a price without a rule that fits
14-day free trialNo credit card required15‑minute setup
Why sellers sync across marketplaces
When your price on one marketplace should follow the other
Launch on Walmart with a price that makes sense
New Walmart listings often have little competition to react to. Anchor them to what the same product sells for on Amazon instead of guessing.
Undercut where it counts
Price a set amount below Amazon’s first-party offer or Buy Box, so shoppers comparing the two marketplaces see the better deal on yours.
Keep brand pricing consistent
Hold the same price, or a fixed spread, across both marketplaces, with reference prices as the backstop when the source has no usable offer.
Stop updating two catalogs by hand
Map each listing to its source once. Every sync after that reads the source and updates the other marketplace for you.
A price engine you design
Branch by branch, with a fallback for every case
Rules run top to bottom on every sync, and the first matching condition sets the price. Each branch checks what the source listing has: a first-party offer, a Buy Box winner, or a reference price you set.
- Follow any offer on the source. Base the price on the lowest offer, the Buy Box or the first-party offer.
- Adjust by dollars or percent. Go above or below the source, or use your reference price plus or minus.
- Nothing is pushed blind. With no usable price, the listing keeps its price and gets a tag to review.
How it works
From mapped listings to synced prices
Map your listings
Link each listing to its source on the other marketplace, one at a time or in bulk with a mapping upload. An export shows anything still unmapped.
Build your rules
Stack branches in the price engine: which offers to follow, how to adjust, and what to fall back on. Tags record which rule applied.
Set your guardrails
Give each listing a min and max price and an optional reference price. A synced price outside your range is never pushed.
Sync and monitor
Syncs run on schedule. Watch prices pushed, warnings, and coverage in one view, and switch syncing off for any single listing.
Always know what synced, and why
Full visibility into every sync
Sync health at a glance
Active listings, prices pushed, warnings, and how much of your catalog has a first-party or Buy Box price to follow.
Sync runs and schedule
Every past run, anything in progress, and the upcoming schedule, with activity by day and time of day.
Tags that explain each price
See which rule applied, or why a listing was skipped, like “first-party-offer-missing”. Filter the table by any tag.
Source prices side by side
For every listing: the source’s first-party price, Buy Box price, and offer count, next to your min, max, and reference price.
Connection alerts
If a marketplace connection stops working, you’re told right away, before stale prices or missing orders become a problem.
Exports and monthly reports
Export synced listings to CSV, pull a list of unmapped listings, or download a monthly report.
One rule, both marketplaces
I sell the same products on Amazon and Walmart, and keeping them in step was a weekly chore. Now my Walmart prices track Amazon automatically, never outside my min and max. If the source has no usable offer, nothing gets pushed.
Ory Hershcovich7-figure Amazon sellerWalmart launches, priced right
New Walmart listings used to be a guess, since there was barely any competition to react to. Now I anchor them to the Amazon price and let the rules handle the rest. Every price has a tag telling me exactly which rule set it.
Allan Gonzalez7-figure Walmart sellerDone updating two catalogs
I used to fix Walmart prices by hand every time Amazon moved. Now each Walmart listing follows its Amazon twin, a set amount under the Buy Box, and anything without a usable price just gets tagged for me to review.
Daniel Boufford@1000asinsFAQ
Price sync FAQ
Can I sync from Walmart to Amazon, not just Amazon to Walmart?
Yes. Either marketplace can be the source. Map each listing to the listing it should follow, and the price engine runs the same way in both directions.
What can a rule base the price on?
Offers on the source listing (the lowest offer, the Buy Box winner, the first-party offer, or a combination) or your own reference price. Then adjust up or down by a dollar amount or a percentage.
What happens if the source has no Buy Box or first-party offer?
The next branch in your rules is checked, so you can fall back to another offer type or to your reference price. If nothing produces a usable price, the listing keeps its current price and is tagged so you can review it.
Will a synced price ever go below my minimum?
Every synced listing has its own min and max. A computed price outside that range is not pushed.
How do I connect listings across marketplaces?
Map them one at a time from the listing, or upload a mapping file to connect many at once. You can export a list of listings that are still unmapped.
Is this separate from repricing?
It sits alongside it. Price sync drives a listing’s price from the other marketplace, while repricing strategies react to competition on the same marketplace. Synced listings show any strategy conflict as a tag.
Keep Amazon and Walmart in step, automatically
Start a 14-day free trial, or book a demo and we’ll walk through rules for your catalog.
Official Amazon and Walmart Solution Provider
Try it free for 14 days
Every plan pushes price changes in under 30 seconds. No speed tiers, no upsell to go faster.
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