Built for resellers on Amazon & Walmart Marketplace
The repricer for resellers who refuse to race to the bottom
- Pushes price changes live in under 30 seconds, on every plan
- Wins the Buy Box, then holds it without lowering your price
- Tests higher prices automatically with Yo-Yo repricing
- Competes differently against FBA, WFS and FBM offers
- Never prices below a floor built from your real costs
Built for the way sellers actually compete
Why the smartest resellers switch to Flashpricer
Instant repricing
Sub-30-second price changes on every plan. Beat slower repricers by 15 minutes to 4 hours, and never get throttled because of your tier.
See the speed →Buy Box optimization
Win the Buy Box, hold it without lowering, then raise the price algorithmically. Compete on FBA, FBM or specific sellers.
Win the Buy Box →Custom strategies
Set rules for FBA vs. FBM, Amazon vs. Walmart, no competition, out of stock, feedback score, handling time and more.
Set your rules →Profit protection
Min/max prices calculated from your real costs and fees. MAP compliance, cost-change alerts, and a floor we never cross.
Protect your margins →Win and keep the Buy Box at the highest possible price
How Flashpricer maximizes your profit
Detect Buy Box changes in real time
Sub-30-second price updates on every plan. While other repricers throttle their lower tiers to 15-minute or 4-hour cycles, Flashpricer reacts the moment a competitor moves, so you never miss the window.
Win the Buy Box at the right price
Custom rules set how you compete: against the Buy Box holder, the lowest FBA seller, the lowest FBM seller, Amazon as a seller, or specific seller IDs. Match, add, subtract, or set to min. Every scenario is covered.
Stop chasing competitors' prices
Once you have the Buy Box, Don't Lower My Price blocks downward moves and only raises your price toward the next closest, more expensive competitor. It's designed to maximize profit while you hold the Buy Box.
Maximize the Buy Box algorithmically
Algorithmically Optimize Price nudges your price upward until it finds the highest point that still holds the Buy Box. You discover the real ceiling instead of guessing where it is.
The spiral-up advantage for your best-selling SKUs
Push your best sellers to a higher ceiling
Most repricing only moves one way: down. Yo-Yo repricing schedules short price lifts on your fastest sellers, holds the higher price long enough to register, then hands control back to your regular strategy.
- Lifts on a schedule every 60 to 180 minutes, with a hold time you choose for each lift
- Targets like go-to-max, average selling price or highest price ever sold set where lifts land
- Back to your strategy after every hold, so a lift never costs you the Buy Box for long
Repricing built for your business model
Built for the way you source
Resellers trust us to deliver profitable repricing strategies for every business model:
Wholesalers managing thousands of SKUs
Auto-calculate min/max prices for every SKU from real cost data synced every 30 minutes from SkuVault, Linnworks, Finale Inventory, Sellercloud, Flxpoint, or SureDone. MAP compliance is enforced as a hard second layer, and suspicious cost-change alerts catch supplier data errors before they wreck your floor. Bulk strategy assignment lets you manage thousands of items without touching them individually. See wholesale repricing.
Online arbitragers chasing fast-closing windows
Sub-30-second repricing on every plan means your price moves before the deal disappears. Yo-Yo Repricing tests higher prices on your fastest-moving products, capturing the upside before the next competitor lists. Profit-per-unit math is built in, not bolted on. See online arbitrage repricing.
Retail arbitragers who want to set it and forget it
15-minute setup, white-glove onboarding, and pre-built strategies for the common cases: Don't Lower My Price when you have the Buy Box, Algorithmically Optimize Price when you want upside, and Set to Max when there's no competition. The automation defends your floor and captures margin while you focus on sourcing. See retail arbitrage repricing.
Multichannel sellers juggling software
Stop running the same catalog in two tools. Flashpricer manages Amazon and Walmart from one dashboard and one login, with strategies tailored to each marketplace. Cost data syncs once and applies to both, and custom rules carry over where they should and stay separate where they need to.
It just freaking works
Ever since I made the switch to Flashpricer, I feel like I'm always one step ahead of my competition. Price changes happen so fast that by the time other sellers react, I've already adjusted and locked in the Buy Box. It consistently puts me in a better position, and it freaking works.
Ory Hershcovich7-figure Amazon sellerBuy Box prices that match
Other repricers I tried never seemed to be working totally right. The Buy Box price shown in the tool didn't always match what I actually saw on the front end of Walmart, so I was constantly second-guessing whether my listings were really competitive. With Flashpricer, everything lines up exactly as expected, and that accuracy has made a huge difference.
Allan Gonzalez7-figure Walmart sellerA simple, clear win
I recently set a product with a $22 minimum price, and it automatically sold at $25.50, pulling in extra profit on a listing I was fully prepared to break even on. Those incremental gains add up fast over a month and easily pay for the software.
Bryan Lacourse@bryan_limitlessGlobal scale
Built to reprice everywhere you sell
Amazon in 13 countries, Walmart, and Amazon Business, all from one dashboard and priced in each store’s own currency.
- Price changes every day
- 442M
- Gross sales repriced each month
- $129M
- Marketplaces supported
- 15
- Buy Box share after switching
- +31%
FAQ
Your reseller repricing questions
How fast does Flashpricer reprice?
Sub-30-second updates on every plan. There's no tier throttling, so a single-channel account gets the same speed as an enterprise one. Every step, from detection to the new price going live, is timestamped in your repricing history. See the fastest repricer.
Will Flashpricer always lower my price to win the Buy Box?
No. Your rules decide whether to match, undercut or hold. Don't Lower My Price holds your price once you own the Buy Box, and Yo-Yo repricing tests higher prices on a schedule. Every move stays above your minimum price.
Can I compete differently against FBA, WFS and FBM sellers?
Yes. Each strategy can set separate rules by fulfillment method, change tactics when Amazon or Walmart is on the listing, and ignore sellers by name, rating or handling time. See custom repricing rules.
Can I sync costs from my inventory tool or a spreadsheet?
Yes. Connect SkuVault, Linnworks, Finale Inventory, Sellercloud, Flxpoint or SureDone, or sync a hosted CSV, FTP file or Google Sheet. Costs refresh every 30 minutes, and your min and max recalculate as costs move. See all integrations.
How long does setup take?
Most sellers are live in about 15 minutes, with white-glove onboarding included. Start a 14-day free trial with no credit card, connect your Amazon or Walmart account, and assign a strategy. Yo-Yo repricing is included from the Turbo plan up.
Our experts will help boost your Buy Box share today
White-glove onboarding15-minute setupRepricing experts who get resellers
Try it free for 14 days
Every plan pushes price changes in under 30 seconds. No speed tiers, no upsell to go faster.
Compare plans →Set it up with an expert
Book a call and a repricing expert will build your first strategies with you. Most sellers are live in about 15 minutes.
Book a demo → (opens in a new tab)