Finally know exactly where you stand against your competition

Price, BSR, fulfillment method (FBA vs. FBM), subcategory listings, monthly revenue estimates, and units sold for every competitor you track. Everything is captured day over day, so you get a historical record instead of a snapshot. You can view it in a price history chart with BSR overlay, a side-by-side competitor comparison, and fulfillment and category breakdowns.

Market Insights is normally a paid add-on, but it's currently free for a limited time for all Flashpricer users. Access is turned on manually, so request it by emailing success@flashpricer.com. Once we enable it, you can start tracking competitors immediately from inside Flashpricer.

Pick any competitor and Flashpricer shows where you're winning and losing on price, BSR, monthly revenue, and units sold. Each metric gets a win rate, so you see not just where you stand today but how often you've been ahead or behind across the tracked period.

Yes. You can create multiple segments per product, each with a different competitive set, for example one watching your top 5 hand-picked rivals and another auto-tracking the top 15 in the broader category. Each segment runs independently and answers a different competitive question.

It answers a question sellers usually can't: did my last price change actually move my ranking? With the overlay, you see exactly what a dollar drop did to your BSR last month and how long the effect lasted, then compare it to the last time you dropped by two dollars. The extra ranking movement versus the margin hit becomes visible instead of guessed at.

No. Market Insights works as a standalone intelligence layer, with no automated price changes unless you want them. It's built for brands and agencies that want competitive data to make manual pricing decisions on their own timeline. If you decide to automate later, the repricing engine is already there and Market Insights keeps tracking alongside it.

Two ways, and you can mix them. Enter specific ASINs for the rivals you already know, or let Flashpricer auto-track the top 5, 10, or 15 sellers in your category by keyword. You can also create multiple tracking segments on the same product: a hand-picked segment for the competitors you watch closely and an auto-tracked segment for broader category awareness.