Built for clarity and tuned for profit
You'll finally understand if your price moves are working and why
- Tracks repricing activity and Buy Box ownership
- Shows orders, revenue, and profit by price point
- Breaks down daily revenue, COGS, fees, and margin
- Spots demand trends with seasonality heatmaps
- Creates AI Performance Reports for each strategy
How it works to give you the big picture
From raw sales data to smarter decisions in seconds
Everything syncs automatically
Flashpricer pulls real-time sales, competitor, and Buy Box data from Amazon and Walmart. Costs sync from your integrations every 30 minutes, so your dashboard P&L (revenue, units, profit, margin, ROI, and inventory value) stays current.
Every price change gets a full audit trail
The system logs what triggered each change, which strategy fired, the previous and new price, your min/max boundaries at that moment, and estimated profit. It also captures a snapshot of the competition for review.
AI analyzes your strategy performance
Pick a date range and get a breakdown of revenue change %, units sold change %, profit change %, and COGS and fee shifts, plus an AI-generated summary of what's driving the trend. Download the report and share it with your team.
Drill into what matters
Use preset filters to surface listings selling at min, generating sales at max, with a suppressed Buy Box, negative profit, missing costs, or repricing errors. Then see pricing history, order-level profit, and seasonality heatmaps for any SKU.
Why better margins start with better data
Your business can't take off if you're flying blind
Find your most profitable price
See orders, revenue, and profit at every price a SKU has sold at, and spot where volume and margin overlap. Filter by custom date ranges to compare performance during Prime Day, Black Friday, or any window you choose.
Trace any price change to the second
Every change records the trigger, the strategy that fired, the price before and after, your estimated profit, and a full snapshot of who held the Buy Box and what every competing offer looked like. If something seems off, you'll know why.
Let AI tell you if a strategy is working
Generate a performance report on any strategy. Pick a date range and Flashpricer compares it to the prior period, then breaks down revenue, units, profit, COGS, and fee changes with an AI-written summary of the trends.
Go from the big picture to the finer details
Start with your topline numbers and filter by sales channel, fulfillment type, or strategy. Click into any SKU for pricing history with a Buy Box overlay, seasonality heatmaps, and a tab that shows profit on every individual sale.
FAQ
Questions about your data

What's the difference between Advanced Insights and Automated Reports?
Advanced Insights is the real-time, interactive analytics inside Flashpricer: pricing history, profit distribution, repricing event logs, and seasonality heatmaps at the SKU level. Automated Reports are scheduled email deliveries (daily, weekly, or monthly) with filtered snapshots of your catalog, like listings generating sales at max price or SKUs with a suppressed Buy Box. They work together: Reports flag what needs attention, and Advanced Insights helps you figure out why.
Can I filter my analytics to a specific sales channel or time period?
Yes. The dashboard P&L adjusts instantly when you filter by sales channel (Amazon, Walmart), fulfillment type (FBA, FBM, WFS), or strategy. Inside Advanced Insights on any SKU, most charts, including Revenue & Profit by Day, Sales Distribution by Price, and Seasonality Heatmaps, support custom date ranges so you can zoom into periods like Prime Day or Q4.
Do I need to enter my costs manually for the P&L to work?
Not if you use one of our integrations. Flashpricer syncs costs automatically every 30 minutes from partners like SkuVault, Linnworks, Finale Inventory, and Sellercloud, or from a hosted CSV, FTP, or Google Sheet. Without an integration, you can enter costs manually or upload them in bulk. Products with missing costs show a "Missing Cost" badge so you know exactly which ones need attention.
What are AI Performance Reports?
AI Performance Reports are powered by Flashpricer's CH.AI. Select any pricing strategy and a date range, and Flashpricer compares that period against the prior equivalent window. The report breaks down changes in revenue, units sold, profit, COGS, and fees, then generates a written summary of what's driving the trend. You can download it and share it with your team.
How far back does the pricing history go?
The repricing history chart shows the last 7 days or the most recent 70 price change events, whichever covers more ground. It tracks your price, the competition price, min/max boundaries, orders, and Buy Box ownership, all on one chart.
Our team helps you see exactly what your prices are doing
White-glove onboarding15-minute setup
Try it free for 14 days
Every plan pushes price changes in under 30 seconds. No speed tiers, no upsell to go faster.
Compare plans →Set it up with an expert
Book a call and a repricing expert will build your first strategies with you. Most sellers are live in about 15 minutes.
Book a demo → (opens in a new tab)

