Built for every scenario your business throws at you
If your repricer can't handle the edge cases, you need a better one
- Sets rules by fulfillment method (FBA, WFS, FBM)
- Competes differently when Amazon or Walmart is a seller
- Ignores sellers by name, rating, or handling time
- Handles no-competition and out-of-stock scenarios
- Keeps repricing when the Buy Box is suppressed or a listing is unpublished
How it works to give you total control
Your strategy, built exactly the way you need it
Pick who you compete against
Target the Buy Box holder, the lowest price, the lowest FBA or FBM offer, or specific sellers by name or ID. Ignore anyone you don't consider real competition: low feedback, slow handling times, you name it.
Set your own pricing actions
Match, add or subtract by dollar or percentage, set to min, set to max, or do not reprice. Every action is available for every scenario on every plan, with nothing locked behind higher tiers.
Handle the edge cases easily
Build dedicated rules for a suppressed Buy Box, unpublished listings, when you're the only seller, or when your item goes out of stock. Flashpricer can automatically work your price down until Amazon restores a suppressed Buy Box.
Apply custom rules at any scale
Assign a strategy to a single SKU or thousands at once. Run different strategies on Amazon and Walmart simultaneously. Change anything with one click whenever your business needs shift.
Why granularity wins for growing businesses
Because no two products compete in the exact same way
Built for your business model
Wholesale, online arbitrage, retail arbitrage, and private label all have different competitive dynamics. Flashpricer lets you build strategies that match how you sell, not how a generic repricer thinks you should.
We've got every scenario covered
Suppressed Buy Box? Unpublished listing? Out of stock? Amazon is a seller? Unlike other repricers, Flashpricer has a dedicated rule for each and can win the Buy Box back, so your pricing never just stops working.
Compete on your own terms
Don't want to race an FBM seller to the bottom when you're FBA? Filter them out. Want to stay $1 above Amazon but match everyone else? Done. The rules match the way smart sellers actually think about pricing.
Paired with real-time repricing speed
The most detailed strategy in the world means nothing if it takes 30 minutes to execute. Flashpricer reacts instantly to marketplace changes and applies your custom rules faster than any other repricing software. See why we're the fastest repricer.
Nearly instant updates
You can dial up any scenario that you want and tell it how you want it to reprice. And it's fast! I was getting nearly instant updates.
Cameron LawrenceMultichannel sellerA fraction of the cost
I was paying $500–$800 a month and still felt a step behind. The repricing wasn't that responsive and I couldn't control much with the AI rules. I needed Amazon Canada, Walmart, and Amazon Business pricing, and Flashpricer had the same feature set for a fraction of the cost. My sales have gone up a lot since switching, and the UI is far simpler.
Daniel Boufford@1000asinsA repricer you can rely on
Speed isn't optional in repricing. If your tool lags, you're already losing. Flashpricer reacts instantly to market changes, stays consistently competitive for the Buy Box, and protects our margins without guesswork. Most repricers struggle to balance speed and accuracy, but this one delivers both.
Emily Baker@crazyflippinmomFAQ
Questions about custom rules
I have a really specific scenario. Can Flashpricer handle it?
Probably. Sellers tell us things like "I want to match FBA sellers, stay $1 above Amazon, and go to max when there's no competition," and that's a single strategy in Flashpricer. If you're not sure, book a free consultation and our team will build it with you during onboarding.
What happens when there's no competition or the Buy Box is suppressed?
You set the rules for that. Most repricers just stop working when the Buy Box is suppressed or you're the only seller on a listing. With Flashpricer, you create dedicated rules for those exact situations, like going to your max price when there's no competition or holding your current price when the Buy Box is suppressed.
What pricing actions are available?
Match, add, subtract (by dollar or percentage), set to min, set to max, and do not reprice. Every action is available for every scenario on every plan. We don't lock features behind higher tiers.
Can I apply different strategies to different products?
Yes. Strategies are assignable to individual SKUs or in bulk, so you could run an aggressive Buy Box strategy on high-competition listings and a margin-focused strategy on everything else. You can also run completely different strategies on Amazon and Walmart at the same time.
How granular can I get with my repricing strategies?
Very. You can set different rules by fulfillment method (FBA vs. FBM, WFS vs. MFN), compete differently when Amazon or Walmart is a seller, ignore competitors by feedback score or handling time, and create dedicated behavior for scenarios like a suppressed Buy Box or out of stock. You can also target or ignore specific sellers by name or ID. If you can think of the scenario, there's probably a rule for it.
Our experts will help build your winning strategies today
White-glove onboarding15-minute setup
Try it free for 14 days
Every plan pushes price changes in under 30 seconds. No speed tiers, no upsell to go faster.
Compare plans →Set it up with an expert
Book a call and a repricing expert will build your first strategies with you. Most sellers are live in about 15 minutes.
Book a demo → (opens in a new tab)