Official Amazon Solution Provider
The best Amazon repricer for sellers looking for an edge
- Pushes price changes live in under 30 seconds, on every plan
- Wins the Buy Box at the highest price, not the lowest
- Reprices Amazon Business with its own B2B strategy
- Runs AI price experiments for private label brands
- Syncs your min and max prices with Seller Central
Designed specifically to increase profit on Amazon
Why the smartest sellers call us the #1 Amazon repricer
Battle tested
Built by sellers and hardened on real Amazon catalogs. Winner of the 2025 Golden Seller Award for Best Repricer. It's the software 7-figure operators move to when they've outgrown basic price management tools.
Speed that matters
Detect price, stock, and cost changes in seconds and push the new price in under 30 seconds. Amazon takes at most four minutes to publish it. Every step is timestamped, so you never have to guess whether your repricer is working.
Built for Amazon
Strategies handle everything from FBA fee calculations to suppressed Buy Box rules, Seller Central min/max sync, and full Amazon Business pricing. Every Amazon edge case is built in from the start, so nothing slips through the cracks.
Official partner
A verified Amazon Solution Provider (opens in a new tab) listed in the Amazon Selling Partner Appstore. Sanctioned data access, direct API pipelines, and a repricing engine that works the way Amazon expects, keeping your account clean and your listings live.
Optimizes prices everywhere you sell
Turn more marketplaces into more opportunities
Amazon in 13 countries, Walmart, and Amazon Business, all from one dashboard and priced in each store’s own currency.
- Price changes every day
- 442M
- Gross sales repriced each month
- $129M
- Marketplaces supported
- 15
- Buy Box share after switching
- +31%
The speed problem most repricers can't catch
Stop selling below cost while your repricer catches up
Your costs are always moving, and your minimum price moves with them. If your repricer is slow to react, you can sell below cost for hours before anyone notices.
Flashpricer syncs cost data automatically through easy integrations. The moment new costs land, your minimum recalculates and the engine pushes a new price in under 30 seconds, live on Amazon within four minutes.
From marketplace moves to optimized prices in seconds
How Flashpricer wins the Amazon Buy Box
Real-time Amazon data, every second
We monitor Amazon listings continuously, detecting Buy Box shifts and competitor price changes in seconds. No batch polling, no stale data, no waiting for the next sync.
Amazon-aware strategies applied
Custom rules check fulfillment method (FBA or FBM), seller status, and your Amazon-specific min/max, including auto-calculated FBA fees and Seller Central sync.
Optimal Amazon price calculated
The engine finds the highest price you can set and still win the Buy Box, accounting for FBA fees, MAP compliance, and your real-time cost data.
New price pushed live instantly
The update goes out immediately, with no batch cycle and no plan-tier throttling. Every plan pushes in under 30 seconds; Amazon then takes up to four minutes to publish it.
Why thousands of Amazon sellers choose Flashpricer
Built to help you win on Amazon
Sellers trust us to deliver profitable repricing strategies for every Amazon scenario:
Resellers tired of racing to the bottom
You didn't build your business to watch margins evaporate in a price war. Most repricers only know how to go down. Flashpricer goes up.
Yo-Yo Repricing automatically tests higher price points at set intervals, then returns to your regular strategy, so you're constantly probing for more margin without lifting a finger.
When you own the Buy Box, Don't Lower My Price mode only moves your price upward toward the next competitor. Algorithmic optimization gradually raises your price until it finds the ceiling that still keeps you in the Buy Box.
The result: you win the Buy Box and keep it at the highest possible price.
Brands guessing at the right price
You set a price at launch. Maybe you or your agency changed it a few times since. But you've never really known if $24.99 would outsell $27.99, or if $29.99 would have worked just as well.
Flashpricer's CH.AI algorithms take the guesswork out of pricing. The system analyzes your sales velocity, competitor landscape, and demand patterns to find the optimal price for every SKU in your catalog. It runs pricing experiments automatically, adjusting in real time to shifts in seasonality, ad spend, and inventory levels, so you're always at the price that maximizes total profit, not just the one you picked on launch day.
Sellers ready to compete on Amazon Business
Your B2B listings are running on autopilot, mirroring whatever you charge on the consumer side. Amazon Business already accounts for 20% of revenue for many sellers, and average order size runs roughly 2x what B2C generates. If your repricer can't compete for the B2B Buy Box, you're handing that channel to whoever can.
Flashpricer has a dedicated Amazon Business strategy type. Compete for the B2B Buy Box through Amazon's Business API, layer in quantity discount tiers for bulk buyers, and let the engine enforce Amazon's rule that B2B prices stay at or below B2C. Your B2B strategy runs independently from your consumer pricing, so one dashboard manages both channels without one breaking the other.
Multichannel sellers juggling software
You're managing the same catalog in two different tools, one for Amazon and one for Walmart, each with its own UI, login, and quirky strategy logic. Every cost change, margin update, and strategy tweak has to happen twice.
Flashpricer manages Amazon and Walmart from a single dashboard, with one login and strategies tailored to each marketplace. Cost data syncs once and applies to both. Custom rules transfer where they should and stay separate where they need to.
It just freaking works
Ever since I made the switch to Flashpricer, I feel like I'm always one step ahead of my competition. Price changes happen so fast that by the time other sellers react, I've already adjusted and locked in the Buy Box. It consistently puts me in a better position, and it freaking works.
Ory Hershcovich7-figure Amazon sellerTripled our profit
Our sales and margins had been slipping for months, and manual repricing just wasn't enough to keep up. After switching to Flashpricer, we realized we actually had room to increase our prices without slowing down sales volume. It not only reversed the decline, it helped us triple profit while continuing to scale revenue.
Gregg MylesOwner of PerfectCurveA simple, clear win
I recently set a product with a $22 minimum price, and it automatically sold at $25.50, pulling in extra profit on a listing I was fully prepared to break even on. Those incremental gains add up fast over a month and easily pay for the software.
Bryan Lacourse@bryan_limitlessFAQ
Your Amazon questions
Can I run Amazon and Walmart from the same account?
Yes. Flashpricer manages both marketplaces from one dashboard with one login. Strategies are tailored per marketplace, with Amazon-aware logic for Amazon and Walmart-aware logic for Walmart, but they share the same cost data, min/max calculations, and UI. Most multichannel sellers come for one marketplace and end up consolidating both, because the alternative is running two tools that don't talk to each other. You can even sync prices between Amazon and Walmart, so one marketplace sets the price on the other.
Does Flashpricer reprice my Amazon Business listings too?
Yes. Flashpricer has a dedicated Amazon Business strategy type. You can compete for the B2B Buy Box through Amazon's Business API, set quantity discount tiers for bulk buyers, and run B2B pricing fully independent of your consumer strategy. The system automatically keeps your B2B price at or below your consumer price, so you never break Amazon's pricing rules.
How does Flashpricer handle FBA vs. FBM listings differently?
Every strategy can have separate rules for FBA and FBM competition. Match FBA sellers but stay $1 below FBM. Ignore FBM altogether. Compete for the Buy Box on FBA listings but use a price-based rule on FBM. The strategy editor lets you set independent behavior for fulfillment method, seller status, feedback score, handling time, and Amazon as a competitor, all in one rule set.
What happens to my prices when my costs change?
Flashpricer syncs cost data automatically through integrations like SkuVault, Linnworks, and Flxpoint, refreshing every 30 minutes. The moment a new cost lands, your minimum price recalculates and the engine pushes a new Amazon price in under 30 seconds, live within four minutes. Your minimum is a hard floor, even mid-cost-change, so you never sell below it. Learn more about profit protection.
How fast does Flashpricer reprice on Amazon?
Sub-30-second updates on every plan. Most Amazon repricers throttle their lower tiers, leaving small and growing accounts with 15-minute or even hourly cycles while top-tier customers get the speed everyone needs. Flashpricer pushes every change immediately, with no batch cycles, no plan-tier throttling, and no waiting. Amazon itself can take up to four minutes to publish a new price, and that step is the same for every repricer. See the fastest repricer.
Our experts will get you set up and winning on Amazon today
White-glove onboarding15-minute setupRepricing experts who get Amazon
Try it free for 14 days
Every plan pushes price changes in under 30 seconds. No speed tiers, no upsell to go faster.
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Book a call and a repricing expert will build your first strategies with you. Most sellers are live in about 15 minutes.
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