Purpose-built AI repricing for private label brands
Price optimization that maximizes revenue for your brand
- Runs continuous pricing experiments for your brand
- Finds the price point that maximizes profit and BSR
- Identifies competing products in your category
- Analyzes sales history, seasonality, and competition
- Removes emotion and guesswork from pricing
How we use AI to find an optimized price for every SKU
Strategic pricing for the smartest brands
Connect your catalog and select products
Flashpricer syncs your Amazon or Walmart catalog, sales history, and costs in minutes. Start CH.AI on one SKU or your whole brand, with costs kept current through integrations like SkuVault and Linnworks.
Identify your true competition
Private label pricing targets the other brands in your search results, not sellers on your ASIN. We suggest similar products and you confirm or reject each, so the set matches who you really compete with.
Analyze and react to market conditions
CH.AI reads your sales history, competitor prices, BSR, demand, and costs to build a price sensitivity profile for every SKU: weekdays vs. weekends, low stock vs. restock, launch vs. maturity.
Run continuous pricing experiments
Within your min and max, CH.AI runs small price tests up and down, measuring velocity, conversion, and margin. Winning patterns stick, losing ones are dropped, and the price adjusts in real time.
Why brands that price dynamically are the ones that win
Setting and forgetting your price is a profit leak
Compete even when you own the ASIN
Just because you're not fighting for the Buy Box doesn't mean you aren't competing. Marketplace algorithms constantly rank you against dozens of similar listings on price, conversion, and velocity.
Balance sales velocity and profit margin
Raise your price $2 and sales might stay flat. That is pure margin left on the table. Drop it $2 and velocity might surge enough to lift BSR and traffic. Most brands never know, because they never test.
Protect profit when the market shifts
Your min price is tied to real cost, fees, and ROI, so your price never dips below what is profitable, and it adjusts as costs and demand change. The result is revenue growth without slashing prices or hurting brand perception. Learn more about profit protection.
Scale pricing decisions smartly
Manual pricing breaks down as you add SKUs. Each product has its own costs, competition, and seasonality to track. We automate precise pricing across your whole catalog so you can focus on growth.
Tripled our profit
Our sales and margins had been slipping for months, and manual repricing just wasn't enough to keep up. After switching to Flashpricer, we realized we actually had room to increase our prices without slowing down sales volume. It not only reversed the decline, it helped us triple profit while continuing to scale revenue.
Gregg MylesOwner of PerfectCurveMind-blowing AI experiments
Watching it analyze my listings to identify true comparable competitors, then use my own sales history to test different price points, was honestly mind-blowing. Within days I could see it dialing things in and uncovering opportunities I never would've found manually.
Manuel CamposPrivate label brand ownerNo money left on the table
After switching to Flashpricer, I quickly realized my listings were actually underpriced. I was hesitant to raise prices because I assumed it would slow down my sales. Once I saw how the data played out, that fear disappeared. Now I price strategically without sacrificing volume.
Noah Mincis7-figure Walmart sellerFAQ
Questions from brands
Does it work on both Amazon and Walmart?
Yes. Flashpricer is a multichannel platform. CH.AI Private Label strategies run on Amazon and Walmart listings from the same dashboard, with channel-aware logic that respects each marketplace's dynamics and your per-channel margin targets.
Will CH.AI ever drop my price below my margin floor?
No. Every experiment runs inside the minimum and maximum thresholds you set. Min prices are calculated from your real cost, marketplace fees, and ROI or margin target, so the floor reflects a profitable price, not break-even. If a supplier cost changes, the min recalculates automatically.
What data does CH.AI analyze, and how does it identify my competitors?
Flashpricer auto-suggests similar products from your category based on marketplace data, and you confirm or reject each suggestion, so the competitive set reflects the listings you actually compete against. From there, CH.AI analyzes your sales history, competitor prices and BSR movement, day-over-day demand patterns, your cost data, marketplace fees (FBA, WFS, FBM shipping, referral), and your ROI or margin targets. Over time, it builds a price sensitivity profile for each SKU.
What's the difference between Private Label repricing and Buy Box repricing?
Buy Box repricing targets other sellers on the same ASIN and competes on speed: whoever adjusts fastest wins the Buy Box. Private Label repricing targets the other brands in your category and competes on balance: the right price for velocity, margin, and rank across your own listings. One is built for resellers fighting over a shared listing, the other for brand owners optimizing listings they control.
I'm a private label brand with no competitors on my ASIN. Do I actually need a repricer?
Yes, for a different reason than resellers. Your competition isn't on your listing, it's in the search results. When a shopper searches your category, marketplace algorithms compare you against every similar listing on price, conversion rate, and velocity. If your price drifts away from market expectations, you lose visibility before anyone clicks. Private Label repricing keeps your price tuned to the category you actually compete in.
Does CH.AI work with MAP policies?
Yes. If a product has a Minimum Advertised Price assigned, Flashpricer uses the greater of your MAP or your calculated min as the price floor. MAP enforcement can be toggled per strategy and only applies to products with a MAP value set.
Which plan includes the CH.AI Private Label algorithm?
CH.AI Private Label strategies are available on Turbo and above. Private label SKUs are counted and priced differently from Buy Box repricing listings. The full breakdown is on the pricing page, and if you have questions about which plan is right for you, just reach out.
Start running a pricing engine built on data, not guesswork
White-glove onboarding15-minute setupA team that knows how to price a brand to win
Try it free for 14 days
Every plan pushes price changes in under 30 seconds. No speed tiers, no upsell to go faster.
Compare plans →Set it up with an expert
Book a call and a repricing expert will build your first strategies with you. Most sellers are live in about 15 minutes.
Book a demo → (opens in a new tab)