Built for private label brands on Amazon & Walmart
Price your brand the way that fits each product
- Runs CH.AI price experiments to find your most profitable price
- Tracks the competing ASINs and Item IDs you’re up against
- Prices from your own sales velocity, no competitor needed
- Syncs your price across Amazon and Walmart
- Mixes approaches by SKU, always inside your min and max
Four ways to price a brand
Pick the signal that drives your price
You don't need another seller on your listing to price dynamically. Choose a strategy per SKU, or per group of SKUs, and change it whenever you learn what works.
CH.AI Private Label
Best forBrands testing new price points
AI tests prices to maximize profit dollars.
Explore AI pricing →Competition-based
Best forBrands with obvious competing ASINs
Track rivals and sit above, below, or level with them.
Explore competitor pricing →Sales velocity-based
Best forBrands focused on inventory speed
Price follows your own sales, no competitor needed.
Explore velocity pricing →Price sync
Best forBrands selling on both marketplaces
One marketplace sets the price on the other.
Explore price sync →1 · CH.AI Private Label
Let AI find the most profitable price
CH.AI optimizes for profit dollars, not the lowest price. 70 units at $9 of profit beats 100 units at $5. It reads your sales, demand, competing listings, and inventory, then runs small price experiments inside your min and max.
- Optimize for Units Sold leans harder on velocity when you’re sitting on inventory or sales are slow
- Maintain Inventory Levels protects a shrinking stock position instead of selling your last units cheap
- Min and max guardrails keep every experiment inside the price range you set for each SKU
2 · Competition-based
Let competitor prices drive yours
You own your listing, not your category. Pick the competing ASINs or Walmart Item IDs you’re up against. Flashpricer suggests similar listings, you confirm each one, then choose where to sit and track it in market insights.
- Off-listing competitors count, not just the other sellers on your own ASIN or Item ID
- Match, undercut, or hold a premium over cheaper rivals by a set amount you choose
- Do Not Reprice holds your price when a competitor goes out of stock or loses a usable price
3 · Sales velocity-based
Let your own sales speed set the price
No competitor required. Flashpricer measures your average daily units over a window you set, counting in-stock days only, then prices against your previous period or a daily unit target you define.
- Sales climb 5%: test $0.50 higher, because strong sales often mean you’re priced too low
- Sales drop 5%: lower the price $0.50 to win back velocity without starting a price war
- You set the step, trigger, and cooldown, so low-volume SKUs don’t react to every bit of noise
4 · Amazon ↔ Walmart price sync
Keep one price across Amazon and Walmart
Selling the same product on Amazon and Walmart? Let one marketplace set the price on the other. Flashpricer reads the source listing, applies your rules, and pushes the result to the matching listing.
- Either direction: Amazon to Walmart or Walmart to Amazon, at the same price or a fixed spread
- Follow the Buy Box or a first-party offer, adjusted by a dollar amount or a percentage
- Nothing pushed blind: fall back to your reference price, or don’t reprice when no rule applies
Not sure which to choose?
Compare the four approaches
Most brands use more than one. Start each SKU with the approach that matches what you know about it, and switch whenever the data says so.
| Compare | CH.AI Private Label | Competition-based | Sales velocity-based | Price sync |
|---|---|---|---|---|
| Price is driven by | Your sales, demand, and market data | Competing ASINs or Item IDs | Your own daily unit sales | Prices on the other marketplace |
| Who decides each move | AI, inside your min and max | Your rule: match, below, or above | Your rule: $ or % per change in sales | Your rules, with fallbacks |
| Best when | You want to test new price points | You have obvious rivals | Inventory speed matters most | You sell on both marketplaces |
| Min and max guardrails | Yes | Yes | Yes | Yes |
Strategies are assigned per SKU or in bulk, so different products in the same catalog can use different approaches.
Built for the way private label sellers compete
Tools that work with every approach
Market insights
Interactive per-SKU price sensitivity profiles, repricing event timelines, profit distribution by price, and seasonality heatmaps.
Explore market insights →Automated reports
AI Performance Reports compare your price against your top competitors over time, delivered to your team on whatever schedule you set.
See automated reports →Profit protection
Auto-calculated min/max from your real costs, marketplace fees, and ROI target. MAP compliance and a minimum price floor.
Protect your margins →Cost integrations
Cost sync through SkuVault, Linnworks, Finale Inventory, Sellercloud, and more keeps your margin math current.
See integrations →Tripled our profit
Our sales and margins had been slipping for months, and manual repricing just wasn't enough to keep up. After switching to Flashpricer, we realized we actually had room to increase our prices without slowing down sales volume. It not only reversed the decline, it helped us triple profit while continuing to scale revenue.
Gregg MylesOwner of PerfectCurveMind-blowing AI experiments
Watching it analyze my listings to identify true comparable competitors, then use my own sales history to test different price points, was honestly mind-blowing. Within days I could see it dialing things in and uncovering opportunities I never would've found manually.
Manuel CamposPrivate label brand ownerNo money left on the table
After switching to Flashpricer, I quickly realized my listings were actually underpriced. I was hesitant to raise prices because I assumed it would slow down my sales. Once I saw how the data played out, that fear disappeared. Now I price strategically without sacrificing volume.
Noah Mincis7-figure Walmart sellerGlobal scale
Built to reprice everywhere you sell
Amazon in 13 countries, Walmart, and Amazon Business, all from one dashboard and priced in each store’s own currency.
- Price changes every day
- 442M
- Gross sales repriced each month
- $129M
- Marketplaces supported
- 15
- Buy Box share after switching
- +31%
FAQ
Your brand repricing questions
Do I need another seller on my listing to reprice my brand?
No. Competition-based pricing tracks the competing ASINs or Walmart Item IDs you choose, even though they're off your listing. Sales velocity pricing follows your own daily units, and CH.AI works from your sales, demand and inventory. None of them needs another seller on your listing.
Can different SKUs use different approaches?
Yes. Strategies are assigned per SKU, or in bulk with a CSV upload, so one catalog can run CH.AI on new launches, competition-based pricing on contested products and velocity rules everywhere else. Switch any SKU whenever the data says so.
Does CH.AI work on Walmart as well as Amazon?
Yes. When you create a strategy for Amazon or Walmart, choose Private Label / Brand Owner as the type of selling. CH.AI strategies are included from the Turbo plan up, and each plan sets how many listings can run CH.AI at once. Compare plans and pricing.
Will Flashpricer ever price outside my min and max?
No. Whichever approach you choose, every price Flashpricer pushes stays inside your min and max. Set them by hand, or let Flashpricer calculate them from your real costs, marketplace fees and a target ROI, margin or fixed profit. Learn more about profit protection.
How does sales velocity pricing handle stockouts?
Velocity counts in-stock days only: units sold divided by the days you had stock. A stockout never makes demand look weaker than it was, and minimum unit thresholds plus a cooldown between moves keep low-volume SKUs from reacting to noise.
Our experts will help you pick the right approach for every SKU
White-glove onboarding15-minute setupRepricing experts who get private label brands
Try it free for 14 days
Every plan pushes price changes in under 30 seconds. No speed tiers, no upsell to go faster.
Compare plans →Set it up with an expert
Book a call and a repricing expert will build your first strategies with you. Most sellers are live in about 15 minutes.
Book a demo → (opens in a new tab)